We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on. We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.
After crunching a lot of numbers and staring at dozens of pie charts, the survey results suggest the following...
- Spend more time on social media, but
many struggle with the added workload.
- Focus on Facebook and Twitter, while
adoption of Pinterest and Google+ remains slow.
- Realize the value of content – but, again, time is an issue.
- Find value in paying for social media tools.
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UPDATE 10/31/2012: Here's our press release with more details!
Posted by Connie Sung Moyle
Connie Sung Moyle is the Public Relations Manager at VerticalResponse. Connect with her on Twitter at @sungmoyle.