5 Tips on How to Spruce Up Your Content to Get a Better Response To Your Email

There are a few tricks of the trade you can use to boost both your email response rates and your delivery rates with your email marketing campaigns. I mean if it doesn't get into the inbox, you can fuggetabout a response, right?

Here goes:

1. Use Bullets - Avoid using long copy blocks. People tend to scan email these days to see if they want to commit, if you use quick-and-to-the-point bullets you give them a better opportunity.

Example HTML code:
<ul>
    <li> List Item 1 </li>
    <li> List item 2 </li>
</ul>

This will give you a list like :

• List item 1
• List item 2

Want to create a top 10 List? Just change the <ul> tags to <ol> and voila!

1. List item 1
2. List item 2

 

2. Above the fold - Put your most important content or your anchor tags above the fold. Do yourself a favor and when you send yourself a test, see what your email looks like in your own preview pane. If you don't see the important content first, change it up.

3. Stay away from HUGE logos on top of your email, it takes up too much valuable space.

4. Font Colors - Avoid font colors like magenta, yellow, green or gray, they score higher on spam filters than black or blue.

5. Forward to a friend - Include a link in all of your emails. You never know, your next forwarded recipient could be your best customer.

Got any ideas of your own? Bring them on!

Comments

[Steve Abbatine]

I agree with many other customers that a WYSIWYG interface would save me a ton of effort and allow me to create newsletters much quicker, even as an IT professional. Unfortuneatley I am the only one in my office that can do this. I would love to delegate this task.

Other than this limitation, I love this service.

[Janine]

Hi Stephen

You'll be happy to know that our Product and Engineering teams are working on that at this very moment! I've seen some of the features and it's really going to be great so stay tuned in the coming months for more information. Hang in there with us, you won't be disappointed.

Janine

[Duncan]

Aviod words such as free as these score on spam filters.

Spend time on the subject - if this is no good it wont get opened.

[Stephen Orr]

Instead of suggesting we use HTML code to format the newsletter, would it not be possible to provide a WYSIWYG service so we don't have to be Geeks to make full use of your otherwise excellent service?